I started this exercise off by doing the research on the competition for this type of website. Generally the sale of books online is done through online giant Amazon. I’ve included screenshots analyzing the details on the page from logo placement, ads and the general format so the client can view and i will add my input on the page and what the client should do for their own page.

I’ve kept the design simple sort of like a booklet that will be sent to the client that they could potentially give to a company to show exactly what they are after in terms of web design and layout.

I’ve then added a bit of statistics about selling through online sites/apps the advantages and disadvantages. Before then also adding some sketches done on my iPad procreate app to give a rough idea of what the webpage could look like.

As i’m not very good at DIY I’ve chosen to do a basic task that i do on a regular basis and since moving will be doing a lot more. How to hang wall displays without damaging the wall with a nail etc. using command strips.

First i needed to decide on layout, traditionally instructions are white background and simple text which i do want but i also want this to look visually aesthetic too. So i decided on the below font and page layout with 6 steps to hanging up wall decorations damage free. The text is nice and thin but easy to read alongside a mint green background with white squares clearly displaying each step.

The trouble I’ve always found with DIY instructions is that there is often too much information and it’s difficult to understand where you are supposed to be in the steps and what equipment you need. To go on the back of the command strip packets this needs to be simple, small and easy.

So above is my completed design with added drawings of the instructions i have done in adobe illustrator taken from the website explaining how to carry out this task.

https://www.command.com/3M/en_US/command/how-to-use/picture-hanging-strips/

So for this exercise i first need to decide what an alternative national heritage looks like. The traditional look for Englands national heritage would be the union jack flag or some landmarks from our capital London city, personalities would be that English people are generally considered quite ‘posh’ to other countries like the US. So I’m going to use the various stigmas that are known across the globe about this country for example the known fact that the English love an alcoholic beverage considering the amount of pubs there are in the country.

I could also use the stereotype that the English have terrible teeth or we never see the sunshine or anything from articles like the below; https://www.gapyear.com/articles/opinion/12-stereotypes-british-people-travel

I’m going to use Photoshop at a low resolution to create some images using a minimal palette of colour but still portray an image.

I ended up with the below image i also added a ‘sun’ at the top of the image as this country relies so much on how the weather chooses to behave. Especially when it comes to the consumption of alcohol as nationally we enjoy what’s called a ‘pub garden’ consuming a cold beverage in the sun is considered rare but part of our alternative national heritage.

For this exercise i want to display all the information but in a clear and easy way to read. So I am going to use a flat layout of the world and display where the ingredients are sourced from and where they travel to and then arrive at the shops to be bought by customers. I want to show how we are getting ingredients from all over the globe and how much this is probably costing us in terms of the environment.

Here is the final version including the total miles and the total – Where have your ingredients been? I decided to make the map less colourful to illustrate that this is a serious issue, we shouldn’t be shipping so much across the world when so much is available in our own country and would cost considerably less money wise and be better for the health of the planet.

As the handheld book struggles to keep up with modern demand of instant reads such as the kindle. It’s important to highlight how many second hand bookshops will be finding it difficult to keep up. So with this exercise i want to highlight the buildings historic features alongside a 3d model of each floor and each section labeling the a-z in each area.

I started this exercise by doing a basic drawing in illustrator from an image of an old Victorian terrace house labeling the different levels of the bookshop.

Before then doing an outline of each level in more detail i will then add the bookcase in a different colour and add what the section includes.

See below the finished piece i’ve kept this very basic and easy to read but still shows the elements of the house and where bookshelves are and what sections are where. I wanted to keep sections to only two areas per room, with the current social distancing rules implemented for the foreseeable future i think it’s important to keep people apart as much as possible, that and long term i find it easier to find things i want when i know exactly where to go for example if i was looking for Novels i know to go into the back room on the ground floor, back shelf. Almost like if i looked on google to see where a certain shop was and how far i need to walk/drive to get in and out quickly as possible.

I have actually been involved in a lot of directional signage with the current pandemic, i have had to create signs for different zones to keep people away from one another. So this included a directional sign with an arrow, an entrance sign to make sure they are using the correct route and toilet and classroom signs. Considering this i believe the same can be achieved through tourist attractions.

I’ve decided to use my trip to New York a few years ago as a starting point for this exercise, as making sure i could see as much as possible in a short amount of time was paramount. I stayed at the New Yorker hotel on 34th street in the centre of the city, see google maps below.

So i have decided to use the idea of maps on each poster for each area similar to what is used in most cities for tourists, however i want to include restaurants as well as tourist destinations and travel stations. As a keen traveler i usually want to stop at a restaurant for food at some point in the day and this is NEVER included on tourist signage.

Using the information i have collected from what i know i have created the below map of 34th Street area and then added to a post like the above. I have also included that this information is available on an app. I usually use google maps to find nearby things and most people would if they knew the information would be there. Failing that they can use the signage which will be located at every tourist area.

I will also have map directional posts every block to direct tourists to map hot spots where you can either download on your app or view the post. I feel this would be beneficial as a tourist map signs may be about but you might not necessarily see them straight away and you may be far from the area you are wishing to go to. So this will guide people to the map and the area.