KEN GRIFFITHS – http://www.kengriffiths.co.uk/
In graphic design, “white space” refers to the space that surrounds the elements. You may find the term “negative space” here and there, indicating the exact same thing. However, this space is neither white nor negative. It’s simply the space in a design and it can have any color, texture or pattern.
https://blog.bannersnack.com/white-space-in-graphic-design/
There are two types of white space; Micro which refers to space between letters, paragraphs and icons. And Macro which is the space between text columns and graphics used.
Apple and Google are examples of big cooperate brands using white space to convey luxury and high quality (see images above).
Many luxury brands make use of white space to create a neat and simple design, where the focus goes entirely on the product. Generally, we tend to associate heavy white space with luxury and premium quality. A balanced white space is seen as rather affordable and medium quality and little white space in a design (clutter) conveys cheapness.
https://blog.bannersnack.com/white-space-in-graphic-design/
After looking in the Bridgeman Education Library and VADS I loved the look of photographer Ken Griffith’s who is one of Britains most distinguished photographers so i have decided to use his work for my art catalogue. Researching other art catalogues they are generally of a square shape with the imagery being used on one side and text about the image or artist on the other. I want to create something simple and fitting with Griffiths style and i think i have achieved this with the below, simple yet effective.
GC Graphic Design 