Category Archives: Part 3

Pastiche – A pastiche is a work of visual art, literature, theatre, or music that imitates the style or character of the work of one or more other artists. Unlike parody, pastiche celebrates, rather than mocks, the work it imitates. https://en.wikipedia.org/wiki/Pastiche For my version of a pastiche i have decided to use the iconic Obama hope poster created by artist Shepard Fairey.Continue reading “Exercise: Pastiche”

Firstly i wanted to jot a few key notes that i have taken from the brief so i know what is important to the client see below. I believe to re-brand the cafe they would need: A logo re-design representing their cultural heritage and how this is a well established family business A Vegan campaignContinue reading “Exercise: Branding and packaging”

After a little google search of iconic brands and not wanting to use a logo i have already featured so far, i have chosen the MTV logo see below for my initial findings just from the image. MTV Year Company Founded: 1981 Year Logo Introduced: 1981 Logo Designer: Manhattan Design (Frank Olinsky, Patty Rogoff) (1981, 1981-2009), Popkern (2009)Continue reading “Exercise: Iconic brands”

A local wildlife park wants you to develop a logo that supports the idea of a popular and fun family-centered experience, but also helps to make people more aware of the conservation work they do. The trustees of the park have recently visited Toronto and London Zoos to see how they balance the need toContinue reading “Exercise: 21st century zoo”

I started by doing 3 different sketch designs in my sketchbook adding a slight hint of colour for each before developing as a vector graphic for each design. Aztec Gold Looking at the name of the chocolate the obvious is to add a gold colouring and an aztec style building font but taking into considerationContinue reading “Exercise: Logotypes”

Starting in my sketchbook i drew as many logos as i could think of see below. The companies are quite varied from my social media emblems to food company logos and company names. Using the varied designs i combined and used the different design aspects from each see below. I’ve taken the font style fromContinue reading “Exercise: Logo worksheet”