Category Archives: Coursework

Firstly i wanted to jot a few key notes that i have taken from the brief so i know what is important to the client see below. I believe to re-brand the cafe they would need: A logo re-design representing their cultural heritage and how this is a well established family business A Vegan campaignContinue reading “Exercise: Branding and packaging”

After a little google search of iconic brands and not wanting to use a logo i have already featured so far, i have chosen the MTV logo see below for my initial findings just from the image. MTV Year Company Founded: 1981 Year Logo Introduced: 1981 Logo Designer: Manhattan Design (Frank Olinsky, Patty Rogoff) (1981, 1981-2009), Popkern (2009)Continue reading “Exercise: Iconic brands”

A local wildlife park wants you to develop a logo that supports the idea of a popular and fun family-centered experience, but also helps to make people more aware of the conservation work they do. The trustees of the park have recently visited Toronto and London Zoos to see how they balance the need toContinue reading “Exercise: 21st century zoo”

I started by doing 3 different sketch designs in my sketchbook adding a slight hint of colour for each before developing as a vector graphic for each design. Aztec Gold Looking at the name of the chocolate the obvious is to add a gold colouring and an aztec style building font but taking into considerationContinue reading “Exercise: Logotypes”

Starting in my sketchbook i drew as many logos as i could think of see below. The companies are quite varied from my social media emblems to food company logos and company names. Using the varied designs i combined and used the different design aspects from each see below. I’ve taken the font style fromContinue reading “Exercise: Logo worksheet”

After doing a bit of research on artists book’s and fanzines, I feel fanzines are not as covered and these are more modernly used particularly by universities as they are more concentrated information rather than lots of information in a large book. Thinking about how a document normally folds I need to be more experimentalContinue reading “Exercise: Altered pamphlet”

All the world’s a stage, and all the men and women merely players: they have their exits and their entrances; and one man in his time plays many parts, his acts being seven ages. – William Shakespeare After deliberating between doing Shakespeare’s A Midsummer Night’s Dream and Handel’s Water Music, i thought i had more room toContinue reading “Exercise: All the worlds a stage”

A manifesto is a published declaration of the intentions, motives, or views of the issuer, be it an individual, group, political party or government.A manifesto usually accepts a previously published opinion or public consensus or promotes a new idea with prescriptive notions for carrying out changes the author believes should be made. It often is political or artistic in nature, but may presentContinue reading “Exercise: Your Manifesto”

To design a new pattern for envelopes i needed to first look at the current design. The colour is blue i imagine this is for a reason. Most of these types of envelope are for security reasons so no one can read the contents of said letter. However with the modern age it’s very rareContinue reading “Exercise: Envelope Patterns”

On initial look at soviet film posters the only real details i noticed was the use of a cut and paste collage look with the images and text. The font use is generally the same, a bold sans serif. The images however are quite striking! the large faces along with the harsh lines and circularContinue reading “Exercise: Soviet Remakes”