As going to the shops at the moment is next to impossible! I have used the food shopping online avenue. I’m using the ASDA webpage and with the current predicament the focus is staying at home. So the first range i have noticed is the BBQ range to encourage people to stay at home and enjoy the weather by having a nice BBQ.
The branding can be seen in the green and charcoal grey colour used in the text and the badge images on the food and the ‘shop bbq’ symbol in the corner of the photograph.
They also have a whole section for the hashtag #stayingathome to encourage items can be bought for entertainment purposes while we are all stuck indoors for the foreseable future due to coronavirus.
Here they have gone away from the bright green colouring from their brand and instead used a blush pink similar to the image at the top of the page with pink pillows and the word ‘home’ on them. I think this creates a sense of calm and fun at the same time rather than their usual bright in your face ASDA green however the font is still the same and the charcoal grey is still present along with a pop-down of the Kenco coffee on sale and a green shop now button suggesting they have strayed away from the initial shop.
GC Graphic Design 