Firstly i wanted to jot a few key notes that i have taken from the brief so i know what is important to the client see below.
I believe to re-brand the cafe they would need:
- A logo re-design representing their cultural heritage and how this is a well established family business
- A Vegan campaign to appeal to the younger customers as this is quite important for the younger generation to be vegan or vegetarian.
- A Mental health campaign as this is also important for younger people to have the option of someone to talk to who will not judge them and given the current circumstances in the world our mental health is suffering and this cafe offering genuine conversation is something that should be celebrated.
Logo Re-design
I started by sketching some ideas based on a retro style promoting the traditional style of cafe alongside the date the cafe was established.
Before then developing one of these as a logo with CMYK colours and accompanying fonts used.
Vegan Campaign
I sketched out a few ideas of how to persuade vegans to visit the cafe. Using different styles of poster/banner to promote outside the cafe and inside.
I then chose to add the logo i have designed along with the colour scheme and fonts used promoting vegan coffee being sold inside.
Mental Health Campaign
Again sketching out my ideas in my sketchbook before taking these ideas and developing them digitally. With mental health i want the cafe to promote themselves as an ear to listen while getting your daily fix of coffee. Sometimes it’s easier to speak to a stranger than it is someone you know.
I chose to combine the idea of using the cafe’s friendly chat ethos and mental health charity mind. As i feel it’s important to display this alongside. I have also included the fonts and colour scheme used for clarification so the cafe is creating a sort of brand.
GC Graphic Design 