A number of complaints from residents have recently featured in a local newspaper, picking up on the amount of discarded carrier bags at a nearby beauty spot. Local businesses are worried about the implication of this bad publicity for their trade. They want you to respond to the issues and offer a range of solutions to fix the problem.
Brief analysis
- Are they plastic bags?
- Is it a small local area?
- What has the community tried already?
- Do the other businesses use plastic carrier bags too?
Research
After analyzing the brief given to me i have taken the keyword ‘Plastic bags’ and its implications on the environment and researched them on google.
I searched in the news as i wanted to see what is currently being discussed about the use of carrier bags as we move into a new decade and hopefully the banning of use of plastic bags altogether.
A plastic bag can take between 400 to 1,000 years to break down in the environment. As it breaks down, plastic particles contaminate soil and waterways and enter the food web when animals accidentally ingest them. … Plastic bags cause over 100,000 sea turtle and other marine animal deaths every year.
https://conservingnow.com/plastic-bag-environmental-impact/
One of this worlds biggest issues is our use of plastic. It’s killing the planet and now its our job to try and reduce our use of plastic and the best way, stop using carrier bags! The biggest problem i and i know a lot of people i know suffer with is buying the bag for life but leaving it in the car or at home… so the solution i want to offer is a poster/leaflet given out to homes and people in this neighborhood to remind them to bring their bags for life this can be displayed in their home or in the neighborhood and therefore reduce the plastic bags seen. It might even be worth contacting the nearby beauty spot about their use of plastic bags and if there is another solution the community can come up with together. Before getting into the design process it would be good to visit the area speak to the local businesses, maybe get some photos of the discarded carrier bags and use them in this campaign.
This exercise has taught me when i look into a brief i look at the larger issues, the larger issue here is that the use of plastic in general needs to stop or be dramatically reduced, i think i responded to this brief rather well. It’s something i’m passionate about and want to help stop the local area from receiving bad press about their discarded carrier bags and ultimately stop the use of plastic carrier bags from damaging our environment.
GC Graphic Design 