Exercise: Areas of Practice

Most Graphic Design work falls under these categories:

  • design for print – leaflets, posters, small publications
  • publishing – paper-based books and magazines as well as digital versions such as e-books or online content
  • design for identity – logos, livery, packaging (which overlaps with graphic design’s role within marketing and advertising)
  • retail design – branding, packaging, signage, displays, feeding into fashion product design
  • design for the screen – web design, TV, film, mobile phone apps, game consoles, interactive and multi-media design.

I however am interested in graphic design that looks good. It’s literally as simple as that, graphic design is obviously subjective to each individual but frankly I like simple, easy and aesthetically pleasing graphic design. Most of the work i have done in the past falls under design for identity, design for print and publishing. Keeping the brands identity for print and publishing services particularly. I would love to look more into retail design and design for the screen as these are areas i have next to no experience in. Here are some examples i have found of all the different types i enjoy, mostly typography with small add ins of illustrations.

And here are some areas of graphic design i would like to look into:

See below my postcard I have created based on the images I have collected. I loved doing this, I’ve never realized how much a ‘voice’ or style graphic design has and how much it can vary but still have the same outlook, varying typography styles mixed with illustrations.

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